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Concept campaigns

We're a new agency, so instead of borrowed logos, here is exactly how we would approach campaigns like yours.

Each campaign below is a concept, not client work. It shows the scenario, the goal, how we would run it step by step, sample creatives and what we would track.

Concept campaign — not client results

Language school filling a September intake

Meta lead ads + instant lead delivery

Sample creatives
Scenario
A language school offers English and IELTS courses. The September intake starts in six weeks and several classes still have open seats. Most enquiries come from walk-ins and referrals.
Goal
Fill the remaining seats before the September intake closes, with every enquiry answered quickly.

Our approach

  1. Audit: Send a test enquiry, check past boosted posts, and see how quickly the school replies.

  2. Strategy: Lead with the two courses that have the most open seats, aimed at students and working adults nearby.

  3. Create: Course ads with dates and class times, a short lead form, and a "how to apply" carousel.

  4. Engage: Meta lead ads go live, and every form lands in one list for the admissions team.

  5. Nurture: Counsellors get a WhatsApp reply template with course details and a link to book a placement test.

  6. Double down: Weekly review: budget moves to the course and ad that bring the most placement tests.

What we'd track

  • Enquiries by course
  • Enquiries by ad
  • Time to first reply
  • Placement tests booked
  • Enrolments, as reported by the school

Concept campaign — not client results

Private college open-day registrations

Meta Ads + Google Ads + landing page

Sample creatives
Scenario
A private college holds an open day each term. Registrations come in late, mostly by word of mouth, and many people who register don't attend.
Goal
Get students and parents registered for the open day, and remind them so they turn up.

Our approach

  1. Audit: Review the college's website, past ads, and how open-day enquiries are handled today.

  2. Strategy: Meta Ads to reach school leavers and parents, Google Ads for people searching course names, and one registration page.

  3. Create: An open-day ad, a "what you will see on the day" carousel, and a registration page with the date, time and programmes.

  4. Engage: Ads go live four weeks before the day, and every registration lands in one list.

  5. Nurture: Your team gets a confirmation template, a reminder script for a few days before, and a directions message for the morning.

  6. Double down: After the day, compare which ads brought people who attended, and plan the next open day around them.

What we'd track

  • Registrations by channel
  • Registrations by programme
  • Open day attendance
  • Attendance, as reported by the college
  • Enquiries after the open day

Concept campaign — not client results

Study-abroad consultancy consultation drive

Social media + Meta Ads

Sample creatives
Scenario
A study-abroad consultancy helps students apply to universities overseas. Interest peaks before each intake and then drops, so consultations are hard to fill in the quiet months.
Goal
Book free consultations ahead of the next intake, and keep interest steady between intakes.

Our approach

  1. Audit: Review the social pages, past ads and how consultation requests are answered.

  2. Strategy: One destination focus each month: social media builds trust, Meta Ads turns interest into bookings.

  3. Create: Destination guides, "costs explained" carousels, short videos from the consultancy's own footage, and a consultation ad.

  4. Engage: Content and ads go live, and every consultation request lands in one list for the advisors.

  5. Nurture: A WhatsApp reply with a document checklist and a link to book the consultation.

  6. Double down: Monthly review: keep the destinations and posts that bring consultations, and turn the best posts into ads.

What we'd track

  • Consultation requests by destination
  • Requests by post and by ad
  • Time to first reply
  • Consultations held
  • Applications started, as reported by the consultancy

Concept campaign — not client results

Developer off-plan launch

Meta Ads + Google Ads + project landing page

Sample creatives
Scenario
A developer is launching a new apartment project, sold off-plan. Launch day is eight weeks away and there is no list of interested buyers yet.
Goal
Build a list of interested buyers before launch day, then turn them into site visits.

Our approach

  1. Audit: Review the developer's ads, website and brochure, and how quickly the sales team answers an enquiry.

  2. Strategy: An interest list before launch, then a launch-week push, with local buyers and overseas investors as separate audiences.

  3. Create: Launch ads, a floor-plan carousel, and a project landing page with a brochure download and site visit booking.

  4. Engage: Meta and Google go live, and every brochure download and site visit request lands in one list for sales.

  5. Nurture: The sales team gets a brochure reply template and a WhatsApp script for offering a site visit.

  6. Double down: Weekly review: budget moves to the audiences and ads that bring site visits.

What we'd track

  • Brochure downloads
  • Site visit requests
  • Enquiries by audience, local and overseas
  • Time to first reply
  • Bookings, as reported by the sales team

Concept campaign — not client results

Agency selling 2-bedroom apartments

Social media + Meta Ads

Sample creatives
Scenario
A real estate agency has several 2-bedroom apartments listed in one area. Most of its leads come from portals and are shared with other agents.
Goal
A steady flow of viewing requests for the 2-bedroom apartments, coming straight to the agency.

Our approach

  1. Audit: Review the listings and social pages, and send a test viewing request.

  2. Strategy: Reach buyers and families looking in the area: social media for trust, Meta Ads for viewing requests.

  3. Create: Walkthrough reels, a "why this area" carousel, and viewing-request ads with a short lead form.

  4. Engage: Ads and posts go live, and every viewing request lands in one list for the agents.

  5. Nurture: Agents get a reply template with the listing details and the available viewing times.

  6. Double down: Weekly review: keep the listings and ads that bring viewings, and pause the rest.

What we'd track

  • Viewing requests by listing
  • Requests by ad and by post
  • Time to first reply
  • Viewings held, as reported by the agents
  • Enquiries from social media

Concept campaign — not client results

Agent personal brand to win seller listings

Social media

Sample creatives
Scenario
An independent agent wants more homeowners to ask them to sell their property. Their social pages only show listings, with nothing that explains why to choose them.
Goal
More homeowners getting in touch to sell their property through the agent.

Our approach

  1. Audit: Review the agent's social pages and how seller enquiries are handled.

  2. Strategy: Position the agent as the local expert, with one topic a week for homeowners thinking of selling.

  3. Create: Market notes, "three things buyers check first" carousels, short faceless videos, and sold-property stories shared with permission.

  4. Engage: Posts go live on a weekly calendar, and comments and messages are answered.

  5. Nurture: The agent gets a reply template for seller enquiries, with a short checklist and a link to book a call.

  6. Double down: Monthly review: repeat the topics that bring messages from homeowners.

What we'd track

  • Seller enquiries
  • Messages and comments from homeowners
  • Local follower growth
  • Calls booked
  • Listings won, as reported by the agent

Why choose ascensus.mba

  • Audit before pitch

    You see real findings before any proposal.

  • Inside knowledge

    Our experience comes from marketing inside education and real estate.

  • Every campaign built to win

    The right audience, the right message, tracking from day one, and effort you can see.

  • Connected digital marketing

    Ads, social media, website and SEO working as one system.

  • Real priority

    A short client list, so every client gets real attention.

  • Two industries, deep focus

    Education and real estate only.

Your marketing, never on autopilot

What you get when you work with ascensus.mba.

  • You talk to the people running your marketing

    No hand-offs after the first meeting.

  • A plan built for your business

    Not copied from a template.

  • Questions answered on WhatsApp

    Not lost in a queue.

  • Reports in plain language

    What ran, what came in, what's next.

  • A short client list

    So every client gets real priority.

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